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Helping Birth What Would Now Be One Of Modern Day’S Most Iconic Athletic Brands, It’S Thanks To Nba Player Michael Jordan And The Team At Nike That We Have The Nike Jordan Brand. Most Recognisable For Their Originally Athletic Basketball Sneakers, The Brand Has Grown Over The Last 35 Years To Include Apparel And Accessories All Embellished With The Iconic Jumpman Insignia. Having Begun In 1984 Each Year The Brand Would Release A Game Worn Model To The Public For Fans As Well As Other Basketball Players To Purchase.